State of Mind and Body: Rebranding the Fitness Industry

Date: 17 January 2022


BrandCustomer ExperienceStrategy

Why the fitness industry should focus on the value of community and wellness in their marketing strategies

On episode seven of TMD On the Record, the hosts talk to Mo Hagan, COO of Canadian Fitness Professionals, about her experience in the fitness industry, how she has grown her personal brand and the changes she hopes to see as the industry navigates the challenges posed by the lockdowns and restrictions.

Listen now for a discussion about the importance of working together and embracing diversity to promote growth within the fitness world.

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