the world's largest search network

AT&T has been instrumental in connecting people worldwide since the company was formed in 1876 by Alexander Graham Bell. Over the past century, AT&T and YP have diversified to become leaders in direct marketing, online and mobile advertising, Apps and full-service marketing support for businesses of all sizes.

the task:
brand evolution

Assist the transition from phone directory domination to a leader in digital marketing through the re-invention and refocusing of the AT&T brand and the separation of YP into its own distinct entity.

engagement

Leverage brand platforms in both B2B and B2C segments, including creative and the production of rebranded sales materials, video and digital assets, webinars and advertising to build on existing relationships and foster new ones.

Digital Properties

Service Utilization

30+ points of contact/across 9 marketing, advertising and interactive divisions/in 5 locations in the U.S.

Directories Printed in 22 States

results

Continued expansion into digital and entertainment segments, YP has maintained a dominant position in local search and has increased its focus on marketing to small and medium sized businesses across the U.S. by supporting ongoing brand stewardship and tactical execution including social media, direct marketing, online search and online presence.