“it's perfect, now make it better”*
Columbia Sportswear has been helping people stay warm, dry, cool and protected for more than 70 years. Promising consumers that their products have been tested against every type of weather demands a no-nonsense brand experience that will deliver without question. “It's perfect, now make it better” is the standard that Chairman Gert Boyle demands from her employees, her products and her business partners.
*Columbia Sportswear Company Chairman, ‘mother’ Gert Boyle