engineering safety from the ground up

sofSURFACES creates specialized rubber tiles that are setting industry leading standards in innovation, quality and diversity of application.

the task:
global brand identity

Develop a brand platform to establish a leadership position of proprietary product design that exceeds all industry standards for playground, fitness, commercial and sound applications in order to acquire new business throughout North America and Europe.

engagement

Deploy a new, unified and comprehensive brand identity to better support the organization's plans for global growth across multiple product lines in new segments.

Net Growth

Service Utilization

44% increase in US market share/3x website traffic goal/installs in 48 of 51 US states/2,600 annual installs across North America

duraSafe Sales Increase

U.S. Market Share Increase

Online Campaign

results

Brand identity messaging and positioning that is playing a significant role in aligning a distribution network with an aggressive growth strategy resulting in increased revenue and market share across Canada, the US and Europe.