Is your business hitting a wall lately? Maybe you’ve spotted a chance to dominate the market or you’re struggling to build a top-notch marketing team. Now might be the perfect time to find yourself a strategic marketing partner.
We’ve put together a list of 13 reasons why you should seriously consider teaming up with an agency to give your business the boost it needs. Why 13? Around here we call that a Baker’s Dozen. Back in the day before scales were invented, bakers would throw in an extra item in their delivery to customers to ensure they were never shortchanging them and always adding value. And any agency worth their salt will be committed to delivering differentiated value that sets them apart from the rest.
Let’s dive into why an agency like TMD can be a great extension to your brand and a solution to your business needs.
1. ACCESS TO A TEAM OF EXPERTS
An agency is designed to cover all the bases. The real value is access to a team of experts in brand strategy, go-to-market planning, creative design, digital marketing, web development, CRM, paid media, social media, content creation, copywriting, public relations, market research, and project management. They will also have access to niche partners that can support more specialized requirements.
2. FRESH PERSPECTIVES
Sometimes it takes an outsider to shake things up and help you stand out from the competition. A fresh set of eyes (or twenty of them) can help you identify new opportunities and solutions.
We live for brainstorming and our culture is rooted in challenging the status quo. That doesn’t stop with our clients; we’re not afraid to ask the tough questions if it means delivering the best results.
3. MORE BANG FOR YOUR BUCK
The math is simple. A team of experts is better value than a single full-time hire to join your in-house team. It’s also more cost-effective to start a relationship with an agency instead of adding more staff members to your payroll, if not a risk averse way of avoiding the cost of a bad internal hire
If you can find qualified staff it takes time and resources to get them up-to-speed, and to internally address every need a brand has, requires a huge budget.
4. PERFORMANCE-BASED SOLUTIONS
Decisions without data = dangerous. Our strategic solutions are rooted in experience, best practices, case studies, market research and performance analytics.
We establish clear objectives at the onset of any project or campaign so we can monitor and measure its performance. We’re agile and prepared to shift the strategy or tactics if we’re not getting the desired results. You’ll never be in the dark as to why as you’ll have the reporting to back it up.
Test. Measure. Adjust. Repeat.
5. FLEXIBILITY
At TMD, one size fits one. Every client requires different kinds and levels of support. From retainers to ad hoc project assistance, we work with our clients to design a scope of work to meet their unique needs. And if we’ve learned one thing it’s that you must always be prepared for change (ahem, looking at you global pandemic). So, we keep it flexible to ensure your organization remains nimble and ready for whatever comes next.
6. COLLECTIVE EXPERIENCE
Let’s just say we’re seasoned (queue Salt Bae). Our agency has decades of experience collaborating with brands of all sizes and sectors. We have extensive experience and insights across multiple industries and specializations.
We have the hands-on experience and proven track record that will help your business get further faster. We’ll pass our years of learnings onto you so you can skip the learning curve and avoid missteps.
7. WE DELIVER
We’re a team of highly motivated professionals who like to win so our “give-a-shit” factor is high. We’ve spent years fine-tuning our craft and have what it takes to break through the competition. We consider ourselves an extension of our client’s business and vice versa. Your work reflects our agency, so you won’t have to convince us to care.
8. YOU’LL MAINTAIN CONTROL
You can be as involved as you want to be but will come to learn we’ll never do anything without an “approved.” In fact, this might become your favourite word (it’s ours!). You’ll steer the ship and maintain complete control across your marketing efforts while we make you look like a brand marketing superstar.
As for quality control, we have an extensive review process (ICYWW, process is our second favourite word). Each deliverable is closely reviewed by multiple experts within the agency before it makes its way to you for review. From there, you’ll provide feedback and we’ll revise accordingly. Once you give your final approval, the project will be funneled through another set of internal quality assurance touchpoints.
9. SKIP THE UNICORN HUNT
Hit the ground running with a team who’s ready to go. Save your self from getting caught up in the hunt for a perfect employee who has all the skills you could ever want in a new hire, a marketing unicorn if you will. You know how we feel about that. #UnicornFreeZone
Skip the hiring process. Skip the training. Get an immediate start. Of course, there’s an onboarding process, but working with new organizations is what we do all day, every day. We know exactly what we need from you to set things in motion.
10. GIVE YOUR TEAM THE GIFT OF SUPPORT
Give your in-house staff the gift of time and support. Allow them to refocus their attention by taking work off their plate and amplifying their capabilities. We’ll keep your projects in motion so you can focus on other priorities and look ahead.
A renewed internal focus combined with a performance-driven external partner will allow you to make a bigger impact to the business with your marketing strategy.
11. STAY ON TOP
Trends, technology, and best practices are ever-changing. And don’t get us started on those damn algorithms…
If you’re a marketing team of one or few, you may be struggling to stay on top of it all. Especially when you have a mountain of work staring back at you.
We’re dedicated to staying on top of the latest, so you won’t have to. We’ll do the research for you and give you the Coles Notes version of what you need to know and why.
Don’t get daunted by the details. Having an agency partner in your corner to guide you in the right direction let’s you skip over the noise and get straight to the important stuff that makes an impact.
12. ACCESS TO MORE TOOLS AND RESOURCES
Subscriptions to marketing tools are expensive and often have hidden costs. Not to mention the time investment it takes to get trained on how to use each tool or platform. We already have access to tools for tactics such as social listening, deployment, project management, research, design, imagery, video, reporting, paid media, PR monitoring and more so you can avoid those costs.
13. EXTEND YOUR BUSINESS
If you’re struggling to achieve your revenue objectives, you might be feeling like you need more hands on deck. But before you start adding to your internal structure, consider turning to external resources like us for support. An agency is like an extension of your business. We can help you get the work done while also increasing your efficiency.
The truth is growth requires scaling capacity and an ability to do things better, faster, and more cost-effectively. Simply trying to do more with the same resources is often a stretch and may not be realistic in the long run. That’s why scaling with the help of external resources can be the key to unlocking your business’s full potential. So why not let us lend a hand and help you achieve your goals?
Interested in experiencing what it’s like to have an agency partner that’s a true extension of your business, consider TMD | The Marketing Department.
Article by Taylor Lampkin, Account Manager, Strategy & Client Services