What We Think

We have been called to this work – creating, thinking, and solving through the application of strategy, design, planning, and implementation. Somewhere along the way, we found our voice.

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State of Mind and Body: Rebranding the Fitness Industry

In episode seven, we talk with Mo Hagan, COO of Canadian Fitness Professionals, about her personal brand, her experience in the fitness industry, and the changes she hopes to see in fitness marketing strategies in the future.

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Creating a Culture of Growth: One Size Fits One

In episode six, we sit down with Terry Gillis, CEO of Ahria Consulting, and explore the importance of employee culture, the impacts of working from home, and the strategies businesses can adopt to create a culture of growth.

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Karen van Hunnik: Transforming Ideas into Strategic Solutions

Karen van Hunnik, Vice President of Strategy and Client Services at TMD, has had an exciting journey working for organizations such as Victoria’s Secret, Footlocker and SportChek. We recently asked her to share her insights on her career and current role.

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Mapping the Client Journey in the Post-Pandemic World

Episode 5 of TMD On the Record covers how businesses need to adapt to compete in an increasingly digital world, accelerated by a global pandemic.

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Making the Case for Marketing in Not-for-Profits

On episode four of TMD On the Record, hosts Mike Grant, David Cliche and Jeff Timmins address feedback received on Donors, Not-for-Profits and Acquisition with Anja Kloch (listen to part one and then listen to part two of this episode).

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How to Understand Your Current Customer Experience

Your customers have been through a lot and frankly, they’re burnt out, stressed out and pissed off. What you thought you knew about your customers has changed and it’s much riskier making decisions on what was, instead of taking the time to figure out what their expectations are now.

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Post-International Women’s Day Reflection

March 8, 2021 was an opportunity for reflection and the willing acceptance that our collective accountability for increased gender equality, equity, diversity, and inclusion needs to be better.

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Why Do You Need a Go-To-Market Plan?

We know that (for the most part) having a plan represents the best chance of success – at anything.

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IWD 2021 at TMD

Today is International Women’s Day, a day that celebrates the achievements of women and stands as a call to action for accelerating women’s equality.

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Donors, Not-for-Profits and Acquisition with Anja Kloch, Pt. 2

Part two of episode two of TMD On the Record podcast, with special guest Anja Kloch, covers the impact of the pandemic, what is working and not working, and how those in the industry should navigate the new landscape to expand their mission.

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