Know the difference. Revenue for the sake of cash flow doesn’t have the same cache when there’s pressure on margin. Profitable revenue is the prize, and it comes from efficient cost to acquire and onboard, and high levels of retention. Your organization is looking for ways to shorten the timeline to return, and marketing is a brand’s greatest asset when delivering compelling value propositions that compel action and help your customers make decisions.
Organic growth is the fastest path to margin so find ways to sell into your existing customer base and focus on the customer journey otherwise they may just walk like your employees.