Now is Not the Time to Pause or Delay Growth Activities

It is time to grow market share by leaning into budgets and pushing them to deliver. Marketers need to find ways to create hard-working creative and content that engages and converts efficiently in core target segments. Taking a back seat to a more difficult market poses serious risks and you’ll lose the battle for market share and mind share because your brand didn’t show up when it matters most – not to your organization, but to your customers.

Bottom line

Be smart about where you deploy spend, look for high probability targets and nurture longer-cycle opportunities, but don’t let them distract you from optimizing the quicker to convert and close opportunities in your pipeline. (