Part One – The Market Gap
In Part One, we’ll look at the gap between what your customers want and what the brand is able to deliver. Like all the gaps we’ll be examining, this one is constantly evolving as buyer behaviours change, the outside world conspires to disrupt your market (i.e. “s*** happens”), and customer expectations shift.
Closing the Market Gap
Closing the Market Gap requires practical next steps and I get these might be tricky. The following suggestions are designed to give you a place to start to address the issues that ring true. Figure out where you need some help, and let’s find some time to connect.
- Know your Business Model
- Differentiate your value proposition
- Know what you’re selling
- Know your customer
- Understand the math
- Find a good agency partner
- Perform a data audit
- Get a CRM
- Build a data management strategy
